How to Create a Video for Free | 3 Tips, Tools, and Techniques

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Create a video for free? Is this guy nuts? Well…sometimes I am (behind my shy complexion), but today I’m 100% serious. When it comes to online video marketing, especially when it comes time to create videos, most people are afraid to invest their time and money and don’t really know how to get started. Well, you’re in luck today. I’ve done some research and created a 5 min video showing you how to create an engaging video without spending a single dime. In this video, I talk about 3 components that every video should have, 3 simple video styles you can choose from (and the free tools to create them), and 3 editing tips to make your videos more engaging (and the free video editing tool you can use to add more effectiveness to any video on any computer…Mac or PC).

Below is a summary of the techniques, tools (free), and techniques described in the video:

Tools Required:

The following ingredients are needed in order to create a video online:

  • Computer (Mac or PC)
  • Internet Connection
  • You

Components To Every Online Video

  • Intro: Say what are you are going to deliver in your video in one or two lines. Don’t waste the viewer’s time by talking about yourself.
  • Content: Deliver EXACTLY what you promised in the title on your video. Get straight to the point.
  • Call To Action: Tell them exactly what to do after they have finished watching your video and why. Be as specific as you can. In all my videos, I typically ask you guys to visit your website at www.mywebsite.com to get more free online video markering tips.

Content Styles

  • Presentation Style: Both PowerPoint 2010 (or later) on PC and Apple Keynote on Mac let you record your presentation with a voice narration and export the result into movie file compatible with YouTube. Sweet!
    PC Users: PowerPoint 2010
    Mac Users: Apple Keynote
  • Screencasts: Recordings of your screen showing your viewers how to solve a certain problem. These types of videos are excellent for “how-to” videos. There is a free online service called Screencast-o-matic.com that allows you to record your computer screen and save the result to your computer without installing any software.
    PC Users: Screencast-o-matic.com
    Mac Users: QuickTime X
  • Talking Head Videos: This is the easiest to way to create an online videos for free. Simply use your existing webcam, along with a software that can record your webcam, and start talking. Try to make your video interesting by adding whiteboards, props, etc where you can. Most importantly, don’t forget to smile and be passionate on camera.
    PC Users: Windows Live Movie Maker (might require you to download the Windows Live Essentials first before you see the record webcam option.
    Mac Users: QuickTime X

Editing Tips To Make Your Videos More Effective

    • Lower Thirds: – Add lower thirds (text below your face that typically shows your name, company name, or website) so people are reminded who you are and where you are from. Keep it subtle and don’t leave it on throughout the entire video (just a few seconds or so)
    • Add Music : Music gets people’s attention. Make sure the music is turned to a low volume while you are speaking so people can still hear you speak.
    • Call to Action Text: It is important to re-emphasize your Call to Action in the form of text (along with your voice). This makes the delivery of your Call to Action more powerful.

You can add all of these techniques using YouTube’s (along with WeVideo) latest online video editor. This entire video was edited using the YouTube/WeVideo online video editor and I absolutely LOVE it.

PC or Mac Users: YouTube and WeVideo Online Video Editor

Even More Online Video Marketing Resources:

Share on Facebook, LinkedIn, Twitter, and +1:

Please share this blog posts will all of your social media circles so they can start applying these tips right away. All you need to do is click on Like, Share, Tweet, and +1 at the top or bottom of this blog post.
 

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Hani Mourra

Hani Mourra is an online video marketing coach who is passionate about helping people marketing their business online using online video.

Comments

hanimourra
Reply

Thanks Clemons 🙂 You keep on rockin those online videos my friend. I appreciate all your support.

hanimourra
Reply

[..YouTube..] Thanks Clemons 🙂 You keep on rockin those online videos my friend. I appreciate all your support.

MrClemonskunkel
Reply

Thanks.Nice video you always have the best trick of the trade. I tried it out it is very nice. They have Great background. You Rock.

MrClemonskunkel
Reply

[..YouTube..] Thanks.Nice video you always have the best trick of the trade. I tried it out it is very nice. They have Great background. You Rock.

hanimourra
Reply

NICE Videos! Make sure to include a link to your website in your description so people know where to go to learn more.

Cheers,
Hani

hanimourra
Reply

[..YouTube..] NICE Videos! Make sure to include a link to your website in your description so people know where to go to learn more.

Cheers,
Hani

ProblematicAddict
Reply

Nice tips, we have a few music/freestyle videos up, you mind checking them out and giving us feedback or a comment? we’d greatly appreciate it

ProblematicAddict
Reply

[..YouTube..] Nice tips, we have a few music/freestyle videos up, you mind checking them out and giving us feedback or a comment? we’d greatly appreciate it

Nico_san68
Reply

Dear Hani, you are really great. Thanks to your knowledge I am learning so much. I would like to ask you a question. Is there a way to add music (a loop, or a music/tune that becomes the intro to ll your videos, and some music throughout the video sometimes?) I’ve made some searches but it seems they cost a lot… A big thank again, you are awesome. cheers from Italy (yes, also here we know you:) nicoletta. 

Hani Mourra
Reply

Hi Nicoletta,

Thanks for the kind words and for reaching out to ask a questions (I love getting questions). Adding audio to your videos is a great way to make your videos more attention-grabbing.

Please have a look at my Online Video Marketing Resource page as it contains a section on some free (or very inexpensive) links to royalty-free music:

http://www.easyonlinevideotips.com/online-video-marketing-resources/

Please let me know if I can help in any other way.

Cheers,
Hani

hanimourra
Reply

You’re welcome….online video doesn’t have to be complicated or expensive to be effective 🙂

hanimourra
Reply

[..YouTube..] You’re welcome….online video doesn’t have to be complicated or expensive to be effective 🙂

hanimourra
Reply

[..YouTube..] @AndreiRevolution You’re welcome….online video doesn’t have to be complicated or expensive to be effective 🙂

AndreiRevolution
Reply

Thanks for the Tips 😀

hanimourra
Reply

You’re very welcome Rebecca! Now that we got the cost issue out of the way, I feel it is important to make creating videos FUN! (It really is)…and the more you do it, the easier and more fun it gets 🙂

hanimourra
Reply

[..YouTube..] You’re very welcome Rebecca! Now that we got the cost issue out of the way, I feel it is important to make creating videos FUN! (It really is)…and the more you do it, the easier and more fun it gets 🙂

hanimourra
Reply

[..YouTube..] @RebeccaHappy You’re very welcome Rebecca! Now that we got the cost issue out of the way, I feel it is important to make creating videos FUN! (It really is)…and the more you do it, the easier and more fun it gets 🙂

RebeccaHappy
Reply

What a fantastic video on helping people get started for pretty well free. So many people stop themselves at the gate because of cost. thank you for this easy online video marketing tip

RebeccaHappy
Reply

[..YouTube..] What a fantastic video on helping people get started for pretty well free. So many people stop themselves at the gate because of cost. thank you for this easy online video marketing tip

Hani Mourra
Reply

Thanks a lot Jim…and thank you for your awesome input.  I really encourage entrepreneurs to jump in and start creating short and simple videos.  It is not as hard as it seems.

Cheers,
Hani

Jim King
Reply

I’ve produced over 100 professional corporate/sales/training videos in my agency over the past 25 years. The info in this one video alone could save advertisers a LOT of money. If you start with a plan and stick to it (no Swiss Army Knife approaches) you can produce an effective video on your own or with only a modicum of professional help. Great job, Hani!

Hani Mourra
Reply

Thanks a lot Jim…and thank you for your awesome input.  I really encourage entrepreneurs to jump in and start creating short and simple videos.  It is not as hard as it seems.Cheers,Hani

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Headline Name: Email: 896 subscribers We respect your privacy Email Marketingby GetResponse