7 Most Common Mistakes People Make with Online Video Marketing – Part #5
This is the 5th of 7 videos on how to avoid the common mistakes people make with online marketing videos. This short video is under 2.5 minutes and reminds you that your video doesn’t have to be perfect in order for it to be effective. The important thing is to communicate clearly with your viewers and deliver your message. This video also teaches you a few inexpensive tips on how to improve the lighting and audio in your videos.
Mistake#5: Trying to Perfect Your Video. Thinking you have to have your videos perfect will result in no videos at all! Reality check…it is NEVER going to be perfect and that’s ok. There is nothing wrong with you making mistakes and correcting yourself in front of the camera. Making mistakes just emphasizes that you are human and people can relate to you better that way.
Also, don’t worry too much about lighting or audio. As long as people can see and hear your message, you’re in good shape. If I were to give one simple lighting tip, it would be to make sure you have one light source, a basic lamp will do, directly to your left and one directly to your right (never behind you). If you would like to improve your audio, I recommend buying an inexpensive lapel (clip on) microphone plus a USB soundcard. Even though most computers have a microphone input, the sound quality there isn’t the greatest.
Hani Mourra is an online video marketing coach who is passionate about helping people marketing their business online using online video.