This is the 4th of 7 videos on how to avoid the common mistakes people make with online marketing videos. This short video is under 2 minutes and shows you how to effectively make a connection with your viewer, which is an important element of online video marketing.  This helps establish a relationship and trust with your viewer, which will significantly increase the chances of them buying from you. Now that is something every business could use.

Mistake#4: Lack of Connection with Your Viewers. Most people starting out with online video tend to get shy and look away from the camera. It is important to look directly at the camera as if it were your prospect sitting in front of you. Making direct eye contact with the camera will help establish a connection and build trust with the prospect watching your video. People will be more likely to buy from people they trust. After watching a few of your videos, they will feel like they have a close personal connection with you. If you are still having trouble keeping your eyes from wander away from the camera, have a friend sit directly behind the camera, with their head at eye level with the camera lens, and talk to them in a natural way…pretend the camera is not there.

People Only Hear 7% of What You are Saying

It is important to note that people only hear 7% of what you are saying, so you need to include facial expressions, tone, and body language to help get your message across to your viewers.