This is the 2nd of 7 videos on how to avoid the common mistakes people make with online marketing videos. If you are getting started with online video, this is just for you. This video is just over 5 mins short and contains step-by-step instructions on how to use some FREE powerful tools,  Make sure you check back to learn about 6 more common mistakes people make and how to avoid them. If you have any questions, please ask them in the comments below.

Mistake #2: Improper Use of Video Tags. In order for your videos to get noticed and potentially go viral, Google and other search engines must be able to find them. Since search engines can’t read any text from your videos, they rely on the Title, Description, and primarily on the Tags (also known as Keywords) to find your videos. The idea here is to associate your video with highly searched keywords, not keywords you think people are searching for. Be as specific as you can and be careful not to go overboard here. I recommend to keep the number of tags between 5 and  10. Here are two easy methods to find popular keywords for your video:

1. Search on YouTube and use the tags from the most popular videos.

2. Using Google Adwords Keyword Tool.