7 Most Common Mistakes People Make with Online Video Marketing – Part #1

7 common mistakes online marketing video | 7 Most Common Mistakes People Make with Online Video Marketing Part #1This is the 1st of 7 videos on how to avoid the common mistakes people make with online marketing videos.  If you are getting started with online video, this is just for you. This video is less than 1.5 minutes short and jam-packed with value. Make sure you check back to learn about 6 more common mistakes people make and how to avoid them. As usual, if you have any questions, please don’t hesitate to ask in the comments below.

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Mistake #1: Failure to Promote Your Website in Your Videos. Since the purpose of your video is to promote your business or service, it is absolutely critical to tell your prospects where to go to learn more about you and your business.  For each online video you create, I personally suggest putting your business website’s URL in the following places:

a.  Title of the video: Since the title is the first thing people see, make your URL is incorporated into your video title. For example if I created a video version of this article, I would set the title as “EasyOnlineVideoTips.com | 7 Most Common Mistakes People Make with Online Marketing Videos”.

b.  Description of the video: When publishing your videos to video sharing sites, you are always asked to enter a brief description of the video.  I highly suggest you put the full URL of your website first followed by the actual description. Make sure to include the “http://” (i.e http://www.easyonlinevideotips.com) since some sites will make your link clickable (this is true on YouTube)

c. Inside the video: Using any basic video editing software or the  target=”_blank”>YouTube Annotation feature, add a text box that contains your URL and leave that box visible throughout the video.

If you have created some online videos in the past, now is a great time to spend a few minutes and quickly update them.

Do you Know of any other Techniques to Drive Traffic to your Site from Video? I would love to hear them, please share them in the comments below.
P.S. Share this Tip with Your Friends:If you have enjoyed this tip, please share it with your friends on Twitter and Facebook by clicking on the buttons below. They will love you for it!
Just in Case you Missed it: You can read about the other common marketing video mistakes here.
If you are new to online video marketing and are looking for a step-by-step guide on how to get started, please don’t forget to get your 7 FREE videos on How to Create a YouTube Video to Market Your Business Online
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Written by Hani on September 24th, 2009 # Filed under Online Video, Online Video Marketing # 8 Comments #

  • http://www.cherryanncarew.com Cherry

    I’m a total newbie. I am researching incorporating video in my works in the near future. Great tips, and thanks.

  • http://www.easyonlinevideotips.com Hani

    Hi Cherry…thanks for dropping in and welcome! I think you’ve made a great decision to start incorporating videos into your work. Video is a powerful way for your clients to get to know You better and to build that trusting relationship with them. Please don’t by shy to ask any technical video or blog questions at any time.

  • http://www.michaelhartzell.com/blog Michael Hartzell

    Your approach and detail is great and look forward to more. Want to subscribe via RSS but you only have email subscription option. Sad.

    Caught you via LinkedIn. You are going into my resource list for my workshops.

    thank you.

    Mike

  • http://www.easyonlinevideotips.com Hani

    Hi Michael. Thanks for the nice words. I’ll definitely keep creating more videos…if you have any specific video topics you’d like to learn about, please don’t be shy to ask and I’ll be more than happy to create them.

    Also, I do have a RSS feed, but I removed the link recently. I’ll repost it again: http://www.easyonlinevideotips.com/feed Thanks for pointing it out.

    Can’t wait to start seeing more videos on your blog…I really like your funny santa dancing video you have on there now.

    Hani

  • http://www.gofiguredigital.com Dennis

    Thanks Hani. What video camera do you recommend for a newbie (I currently use Flip but looking to get something little bit more sophisticated but still withing budget of $200-$300)? And what editing software do you recommend? Thanks.

  • http://www.easyonlinevideotips.com Hani

    Hi Dennis,

    For camera recommendations, here is what I can suggest:

    1. Flip Mino HD:
    http://store.theflip.com/MinoHD120.aspx

    2. Creative Vado HD Generation 3:
    http://us.store.creative.com/Vado-HD-3rd-Generation-Black/M/B002P3N1J2.htm

    3. KODAK Zi8:
    http://store.kodak.com/store/ekconsus/en_US/pd/Zi8_Pocket_Video_Camera/productID.156585800

    These are the top three pocket-sized cameras out there now. For online video, they have very comparable specifications. The Kodak and Creative Vado HD Generation 3 have a slight advantage since it allows you to connect an external microphone to it for better audio quality.

    All these cameras:
    1. Record at least 2 hours of video (which is plenty)
    2. Have built in USB connector that pops out the side, and can be used to charge the internal battery.
    3. Record excellent quality HD video
    4. PC and Mac compatible
    5. Can easily upload to YouTube and Facebook
    6. Can connect to your big screen TV
    7. Easily fit in your pocket

    In terms of editing software, I highly recommend the following affordable editing packages:

    PC Users:
    a. Sony Vegas Movie Studio HD: http://www.sonycreativesoftware.com/moviestudiohd
    b. Camtasia: http://www.techsmith.com/camtasia.asp

    Mac Users:
    a. iMovie: http://www.apple.com/ilife/imovie/
    b. ScreenFlow: http://www.telestream.net/screen-flow/overview.htm

    Please don’t be shy to ask any more questions if you need anything else.

    Hani

  • http://www.MommyToTwoBoys.blogspot.com Jean

    Thank you! Seems so simple, yet never occurred to me! I will obviously have to go watch the other 6 videos now…

  • http://www.easyonlinevideotips.com Hani

    Hi Jean. Thank you so much for the feedback. I’m so glad you found this tip simple…that is my intention here on this site. Online video can be made simple and addictively fun. Let me know what you think about the other 6 videos once you get a chance to watch them.

    Hani